Manage your audience

The Audience section is where you view and organize end users who receive push and email messages. The sidebar groups three areas—Subscribers, Tags, and Segments—all accessible to Owner, Editor, and Viewer roles. See Subscribers, Tags, and Segments for detail.

Subscribers

Your subscriber directory at Audience → Subscribers (/audience/subscribers). Each record can include devices, email, phone, metadata, tags, and segment memberships.

Use the list filters to narrow results:

• All Subscribers — every record in the project
• Identified Users — subscribers with a recognizable identity (such as externalId or profile data)
• Anonymous Users — subscribers without a linked identity

Search by name or identifier, then open a subscriber to inspect profile fields, registered devices, tag and segment membership, and message history. The console is read-only for subscribers—records are created and updated inbound via SDK or API, not manually in the UI.

Tags

Labels for categorization and targeting at Audience → Tags (/audience/tags). Assign tags to subscribers via SDK, API, or workflow nodes.

• Custom — tags you create and edit (Owner and Editor). Use New Tag to add name, description, and active status.
• Default — platform tags that are read-only in the console

Filter the list by All, Custom, or Default. Tag conditions (Exists, Equals, Contains, and others) power segment rules and workflow logic.

Segments

Rule-based audience groups at Audience → Segments (/audience/segments). Segments are built from tag conditions and update dynamically as subscriber tags change.

• Custom — create with New Segment (name, description, active flag, and at least one tag condition)
• Default — read-only segments managed by the platform

When syncSubscribers is active, the console shows a sync indicator while membership is being recalculated. Segments drive workflow Entry Segment triggers and broadcast targeting.

Audience sync

Subscriber profiles, devices, and tag assignments enter PushFire through integrations—not through the Audience UI. Use the Flutter SDK, FlutterFlow library, Node.js client, or REST API to keep data aligned with your app. See Audience sync for integration patterns.

All three roles can open every Audience route and browse subscribers, tags, and segments.

• Owner / Editor — create and edit Custom tags and segments; Default items remain read-only
• Viewer — read-only access; New Tag and New Segment actions are hidden or disabled